Social Media 365, Day 18 Case Study on #beatcancer campaign (Social Media for a Social Cause)

Day : 18/365 : As you all know our team is currently busy in promoting the #talkforindia campaign to fight terrorism, and we have decided to blog on how Social Media could successfully help raise funds for a noble cause. We will be covering a case study on the #beatcancer campaign sponsored by MillerCoors, eBay/PayPal and Genesis Today.

The campaign made it into the Guinness Book World Record “for the distribution of the largest mass message through social media” in a 24 hour period.

The concept is rather simple. For every tweet, Facebook status update, or blog post containing the #beatcancer hashtag, eBay/PayPal and MillerCoors will be donating 1 cent to cancer research. With a captive audience of social media addicts, the hope is that the campaign will go viral and raise significant money for several charities. At the end of 24 hours there were 673192 Mentions.. And the campaign could generate around $70,000 in 24 hours . ( It generated more than 1 cent per mention Infact it was able to generate more than 10 cents per mention through other sponsorships and donations).

Here are some updates on the #talkforindia campaign which we launched yesterday. We are basically supporting a cause to raise funds by publicizing it on Social Media. We have got over 200 hits on the page since we took it live. You can now show your support by adding a “Twibbon” to your profile image. Click here to add your twibbon now.

Hope you liked the post…

Thanks for reading.

Team @TheSM365Project

 

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